Is ChatGPT Safe for Businesses to Use?
By now we’re sure you’re well aware of ChatGPT, the artificial intelligence language model designed to generate human-like responses. ChatGPT can be a valuable tool for businesses, offering capabilities such as customer support, content generation, and data analysis. The increasingly popular AI-powered platform has a wide range of innovative applications, however, it’s important to take the security implications into consideration.
How does ChatGPT work?
ChatGPT responds to questions or commands, drawing on pre-training using large amounts of text data. The inputs include books, articles, and websites on a wide range of topics.
The model can help automate aspects of business communication and streamline business processes. Ways which ChatGPT could be used for business include:
providing customer support by training it to answer common questions and resolve issues;
generating leads by having ChatGPT collect data from website visitors to qualify leads;
offering personalised recommendations, product information, and marketing promotions;
giving employees quick access to internal policies, IT support, or training materials;
finding errors in computer code;
calculating spreadsheet data.
ChatGPT can provide a huge efficiency and productivity boost for businesses when used correctly. However, you should also be aware of the downsides.
ChatGPT is not perfect
You can get ChatGPT only via a Web browser right now. You’ll register via OpenAI, which developed the model. Don’t download an app claiming to give you access to ChatGPT. Bad actors create those fake apps to defraud or scam you.
While ChatGPT is trained on a diverse range of data, it may occasionally produce incorrect responses or pull data from biased or discriminatory sources. It's crucial to thoroughly test and validate the model's performance before deploying it in a business context.
The model may not understand your question or request completely either. The more complex or nuanced your prompt, the greater a challenge it is for ChatGPT as it learns to understand and respond accurately.
Further, the safety of ChatGPT depends on your use case, as well as the level of control and monitoring you use. Someone else may have the copyright on the information output you get from ChatGPT. Review any ChatGPT output before using it.
Also, be careful of the input you give to ChatGPT. For example, asking it to find errors in proprietary code could risk your data security. ChatGPT itself currently warns users against providing sensitive data. When using any AI model, it's important to ensure that sensitive information is handled securely. Take appropriate measures to protect data and adhere to privacy regulations.
After all, the model uses all its available data to respond. So, if you enter sensitive data, it might end up being disclosed to another user who makes a similar request.
Your industry may also be subject to strict data privacy rules. If ChatGPT output contains confidential data, you may breach industry standards or government regulations. AI systems should be used in accordance with applicable laws and regulations. Ensure that the content generated by ChatGPT aligns with your organisation's guidelines and policies.
Using technology safely
Ultimately, ChatGPT and AI technology can transform the way you do business, depending on your specific requirements and context. Just remember to thoroughly consider any potential legal and privacy risks, along with the business benefits.
Interested in learning more about workflow automation and streamlining communication through business technology? Book a call with Swerve now or email it.help@swerve.nz. We can help you evaluate the best solution to meet your needs.
